The Strategic Account Plan

It’s time to map your connections. Setup your strategic account plan today!

Strategic Account plans provides a clear and effective guide to understand an account’s full business potential, future opportunities and buyer types. 

When was the last time you mapped out a strategic account plan? There are two key steps:

  1. Complete the Objective, Strategy, and Tactics exercise.
  2. Evaluate your stakeholder relationships using the Relationship Map. 

These exercises will map out a strategic plan to maximize total account value.

Benefits for Existing Accounts:

  • Organizational changes
  • Client role and potential or future changes
  • Understand shortfalls from the previous year
  • Uncover unmet expectations
  • Positive partnership results
  • How to work better together

Benefits for Target Accounts

  • Understand their meeting program for the current and future year/s
  • Understand when hotel selection fit into their planning process
  • Who are the key players?
  • What are their major hot buttons?
  • What do they need in a hotel partner

Set yourself apart from the competition and download our Strategic Account Plan today!

What’s included?
  • Exercise Instructions 
  • Objective/ Strategy/ Tactic Exercise
  • Relationship Map Exercise 

You’re One Step Away!

Fill out this form to download
“The Strategic Account Plan”
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